Video First or Website First? Sequencing a Shoot, a Site and a Launch
A surprising number of launch plans stall on a single scheduling question: should the cameras roll before the new site is built, or should the site be finished before anyone stands in front of a lens? The honest answer to whether video or website first is better is that neither order is universally right. What […]
In-House Marketing vs. an Agency: Where Each One Fits a Growing Business
A campaign stalls for a week because nobody had time to approve the creative. A founder notices that the two people writing the emails are also handling customer support. The monthly report gets skipped twice in a row because the person who built it changed roles. None of those moments feels like a strategic decision, […]