Reels, TikTok or YouTube Shorts: How One Shoot Becomes Three Different Videos
A single shoot day can generate hours of footage and still leave a marketing team unsure what to publish on Monday morning. The footage is rarely the problem. Instagram Reels, TikTok and YouTube Shorts each pull a different edit out of the same material, and treating them as one deliverable usually produces three weak versions […]
What a Social Media Marketing Program Actually Includes Each Month
Proposals for social media work usually arrive as a tidy list of line items, and that list rarely answers the question a decision-maker actually needs answered: what will happen in a given month, and who is responsible for each part of it. Knowing what a social media marketing program includes — beyond a headline number […]