Planning Video Around the Pages It Will Live On: A Practical Order of Work
You have approved a budget, picked a rough date and told the team to get ready. Then someone asks the question that stalls the whole project: where exactly will this video go? Without a clear answer, the shot list becomes a wish list, the edit grows in three directions and the site launch waits on […]
Reels, TikTok or YouTube Shorts: How One Shoot Becomes Three Different Videos
A single shoot day can generate hours of footage and still leave a marketing team unsure what to publish on Monday morning. The footage is rarely the problem. Instagram Reels, TikTok and YouTube Shorts each pull a different edit out of the same material, and treating them as one deliverable usually produces three weak versions […]