Video First or Website First? Sequencing a Shoot, a Site and a Launch
A surprising number of launch plans stall on a single scheduling question: should the cameras roll before the new site is built, or should the site be finished before anyone stands in front of a lens? The honest answer to whether video or website first is better is that neither order is universally right. What […]
Shooting Video Without Closing Your Business: How Chicago Teams Work Around Live Operations
An empty dining room at two in the afternoon costs a restaurant far less than a locked door on a Friday night. That arithmetic is why so many owners assume video has to wait for a slow season — and why filming at your business without closing is usually a scheduling problem rather than an […]